


I get the need to be competitive… but not at the cost of destroying what you do best,” Twitter editorial lead Sam Stryker responded. Reach/engagement has plummeted, and all I see are ads at the top of my feed and Reels. “Frankly the app has become miserable to use. State of Oklahoma amends lawsuit against Swadley’s, highlights further issues with restaurant chain A 2020 poll by investment banking company Piper Sandler showed TikTok passing Instagram as the favorite social media platform of teens. While Instagram still touts a significant portion of users age 34 and younger, TikTok continues gaining in desired marketing demographics.

Per Statistica data, 31% of Instagram’s global users are between the ages of 24 and 34. Average ages of TikTok users globally are women 18-24 (24%) and men 18-24 (18%).

TikTok’s audience also skews younger than other social media platforms. The amount of time Americans spent using both Instagram and Facebook was less than time the spent on TikTok. Meanwhile, Instagram, owned by Meta, had around 1.21 billion users as of 2021.Īs of 2020, TikTok became the most-downloaded app in the world, according to Bloomberg. users as of January and that it’s expected to grow to 84.9 million users this year. Statistica data shows TikTok had about 78.7 million U.S. Instagram’s prioritizing of video (also known as “Reels”) comes as short-form video giant TikTok has wrested a large portion of activity from older social networks. I do believe that more and more of Instagram is going to be come video over time.” Now, I want to be clear: we’re going to continue to support photos - it’s part of our heritage… that said, I need to be honest. “I’m hearing a lot of concerns about photos and how we’re shifting to video. Oklahoma woman charged in death of granddaughter wants to represent herself in trial
